• Social Media

    Is Social Media Advertising Still Effective?

    It wasn’t all that long ago where social media advertising was at it’s height and businesses would pay a premium for favourable placements on the likes of Facebook, but as audiences have changed and social media advertising, is social media advertising still as effective as it once was, or has something changed along the way? (Image from searchenginejournal.com) For the most part it seems the answer is still that it is as effective as ever – global social media ad spend increased by 50% in a single year and showing a huge drive to continue pushing ads on social media platforms with up to 49% of internet users saying they’d…

  • SEO

    Why SEO is Important

    All companies know that they will need a website if they want to be able to appeal to lots of people. Even if they are a small business or provide a local service, people want to see a website. They want to be able to learn more about you and find out what goods and services you offer as well as being able to easily contact you. They may also want to be able to see reviews or even buy online. There are lots of things that you could potentially include. However, for them to be able to find you, you will need to appear in search engines. Although many…

  • Design

    Why Good Web Design is Important

    These days it is possible for us all to design our own web pages. There is free software available so that we can make up our own designs using template and minimal coding so we have no need to rely on a web designer. This can be a good way to save money for a small business. However, there are problems with doing the web design work yourself and it is important to think about whether you really want to take risks by doing the design yourself. If you use an experienced web designer then you will have the benefit of their expertise. They will know all about search engine…

  • Social Media

    Is Social Media Causing You to Stage Your Life?

    I see staged, styled updates more often through my friends who work in social media than those I like to affectionately refer to as my “civilian” friends, but almost everyone does it to some extent. If you’re on social media any amount of time you might recognize the following: The laptop with notebook, pen, and cup of coffee (or wine if it’s after 5:00) strategically placed around so as to reveal a cozy lifestyle of writing and social media updates. Even the screen saver or task highlighted on screen has a purpose. The spontaneous selfie that just happens to be taken in front of a bookshelf filled with books authored by friends – all…

  • Design

    The Evolution Of Web Design

    The design of websites has certainly changed since the publication of the first website way back in 1991. The citizens of the internet were way fewer in those early years, but some would still remember times when the web looked way, way different to now. There’s 4 billion people online in 2018, according to the United Nations’ agency that oversees communications. And the web they’re interacting with is not what it was 25, 10, even 5 years ago. The Roots of the Web The first website in history was created by CERN, published on August 6th, 1991. It was exclusively text-based and of course looked nothing like the sophisticated, smartphone-compatible…