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Email Marketing That Increases Sales

Business has been transformed over the last few years and the pressure to provide products and services at ever decreasing lower prices means that you need to find new ways to save money. Email marketing is one way in which you could increase turnover dramatically in tandem with reducing costs.

Email marketing provides an increased ROI because unlike traditional media advertising it has the following advantages:

• Extremely quick to develop a campaign. No need to have adverts printed, filmed or recorded.
• Can be developed in house or externally with minimal number of users. No expensive printing, recording or filming needed.
• Virtually no cost to deliver the email marketing campaign because you do not need to rely on traditional mediums such as the post, television or radio.
• Environmentally friendly. Reduce the number of trees that need to be cut down, fuel used to deliver adverts through post or huge quantities of power consumption used by filming or recording.
• Email campaigns can be very targeted with unique emails sent based on recipients historic use of your web site. You can extract information about which users are interested in certain products and services from your web site and send them tailored emails based on this. How expensive would this be to perform through print for example?

With these advantages in mind there is no logical reason that you are not utilising email marketing. Even if you are, you may not be taking full advantage of the technology available through Why Digital Media's sister company Pulsar.

Pulsar was developed by Why Digital Media because of a lack of analysis and costs charged by other email marketing services. We created Pulsar because the vast majority either charge you per email that is sent through their systems or they provide poor analysis of email campaigns with an inability to extract targeted information about recipients habits.

Pulsar does not charge per email sent. Other email marketing services charge per email and if you were to send 1.000.000 emails per year at a cost of 1p per email it would total £10,000. With Pulsar the cost is £600. The £600 cost is for unlimited usage (number of emails sent in a year) as it grants you a years license to use the system.

The second important factor is that Pulsar has real time analytics so you can see users as they are browsing your web site. You get detailed information of who has opened your email and what they have looked at on your web site for up to 30 days after opening the email. The recipient could open the email one day. Go on holiday the next or two weeks and come back and go to your website. Pulsar would still be able to track the recipients movements without them opening the original email again.

The third important factor is that Pulsar does not use 'hot mapping'. This is offered by other email marketing services and will only tell you what link the recipient clicked on in the original email. Once they are at your web site you do not get any more information about what they have done. Pulsar will give you this information and more importantly track the users up to 30 days. Many people may view the advertised product straigt away but may wait until the end of the month before making the purchase. Pulsar will still let you know in this scenario if your original email has driven the sale.

Email marketing is something that should be adopted now. Coupled with the technology, detailed information and extreme cost savings we can provide is a 'no brainer'.

For more information about our email marketing system you can visit the Pulsar web site at http://www.epulsar.co.uk or get in contact with us and we can discuss your needs further.