Most businesses have a website presence but only a minority are maximising their website to take advantage of visitors. We’re living in an age where data mining is critical to ensuring we understand customer behaviour and maximise ROI. Therefore, when investing in marketing and digital media in general, we need to look at all forms of customer interaction and find innovative ways to retain them. This is where email marketing is useful but as always, there are important things to bear in mind before embarking on this. How to Get Sign Ups The first step to trying to use email marketing is to generate a database of leads. You need…
-
-
Is Social Media Advertising Still Effective?
It wasn’t all that long ago where social media advertising was at it’s height and businesses would pay a premium for favourable placements on the likes of Facebook, but as audiences have changed and social media advertising, is social media advertising still as effective as it once was, or has something changed along the way? (Image from searchenginejournal.com) For the most part it seems the answer is still that it is as effective as ever – global social media ad spend increased by 50% in a single year and showing a huge drive to continue pushing ads on social media platforms with up to 49% of internet users saying they’d…
-
Is Social Media Causing You to Stage Your Life?
I see staged, styled updates more often through my friends who work in social media than those I like to affectionately refer to as my “civilian” friends, but almost everyone does it to some extent. If you’re on social media any amount of time you might recognize the following: The laptop with notebook, pen, and cup of coffee (or wine if it’s after 5:00) strategically placed around so as to reveal a cozy lifestyle of writing and social media updates. Even the screen saver or task highlighted on screen has a purpose. The spontaneous selfie that just happens to be taken in front of a bookshelf filled with books authored by friends – all…
