eCommerce
We do this by fuseing psychology with technology making online shopping an altogether more pleasurable experience.
In order to build world class websites we believe it takes a team of highly skilled people each with valuable skill sets, that contribute to creating world class eCommerce platforms.
From intelligent search functions to speedy checkout, we will ensure your store has the performance to match its appearance, helping to increase loyalty and maximise your return on investment.
And how do we perform this online alchemy? Well, read on and we'll explain.
Are you the sort of person who turns up at the airport and takes the first available flight to Anywhereville for a 2 week jolly at the Hotel Lucky Dip? No? Didn't think so. Most people like to know where they're going in life, and nothing smoothes a journey like a set of clear objectives.
It's the same in business, and ecommerce is no different. So, before we do anything else, we'll sit down with you and find out exactly what it is you hope to achieve. Because only by identifying your Key Performance Indicators (KPI's) can we deliver a digital retail space that not only meets your expectations, but exceeds them.
There are times when compromise may seem like the only solution, but experience tells us that often it is just the easy solution in disguise.
At Why Digital Media we try to avoid compromise as much as we can. Instead we concentrate on producing beautifully functional websites with style and substance in equal measure - making the buying process as simple, secure and enjoyable for your customers as possible. This ensures they leave your online shop happy, increasing the chances of repeat business and recommendations, which will only help to grow your business.
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Humans are emotional creatures and we respond most positively to trust, love and gratitude. The same is true whether we’re on the look out for a long-term partner or a new pair of shoes.
By putting these emotional drivers at the heart of your web design we are able to influence your customers and gain their trust, which goes along way towards converting impulse buyers into loyal patrons.
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The more you know about your customers, the more successful you'll become. That doesn't mean finding out what they had for breakfast, or who their favourite character in Friends was (ours is Rachel by the way). No, what we're interested in is discovering what it is that attracts them to you.
By combining this information with a series of industry tools we are able to construct exceptionally detailed profiles of your customers and their buying patterns. These profiles then form the basis of intelligent, informed digital strategy which we use to improve the performance of your site and the effectiveness of any communications.
It's more likely that you are going to tell your friends about the amazing time you had on Saturday night rather than the amount of time you spent cleaning the oven. That's because the more we enjoy something, the more likely we are to tell people about it.
The same applies to your website. Make it pleasing on the eye and easy to use and, if your product's good, your customers won't be able to stop talking about you. We can improve functionality by including features such as intuitive navigation and faceted search functions. 'Making things easy to find', to use the technical phrase, is a really simple and brilliant way of securing repeat purchases and customer recommendations. By using both cross-selling and up-selling suggestions, we can also increase the average value of your orders, and moreover, your return on investment.
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Life is tough if you're an online shopping basket. Studies estimate that as many as 75% of the poor souls are abandoned before they get to the checkout. One of the main reasons for this apparent lack of consumer compassion is retailers requesting registration prior to purchase.
To combat this problem we have introduced a simple, single-page, express checkout. It's a popular solution that has proven to significantly increase sales significantly for many of our clients, and is another example of the many ways in which we can maximise your return on investment.
For every upside there's a downside. It's the way of the world unfortunately. Like when you eat a whole box of cupcakes for example; it might seem like a good idea at the time, but it probably won't be so good for your waistline.
The downside of a busy online store is the potential for reduced access. Fortunately, as a client of Why Digital Media, that's not something you'll have to worry about. That's because our ecommerce websites are specifically designed to cope with periods of high traffic, ensuring all of that wonderful design work and clever SEO doesn't go to waste. So there you go – turns out you can have your cake and eat it after all.
Thanks to Jaws we're all a little selachophobic, even though most of us will never get within a hundred miles of a shark.
Horror stories are also responsible for many people being cautious when it comes to online shopping. Fortunately there are a few simple things we can do to encourage potential buyers to dip their toe in. In our experience, even something as simple as a clear customer promise can make a real difference to conversion rates.
