Listed on the London Stock Exchange and a FTSE 250 company, Farnell Element 14 has operations in 32 countries across the world and trades in over 100. With over 4,000 employees worldwide serving a global customer base of more than 2 million engineers and purchasing professionals, Farnell Element 14 is one of the worlds' leading online communities within the electronics, maintenance and repair sectors.
Up until recently, Premier Farnell and Element 14 traded under a range of different names in different countries serving different markets. There was a need to communicate the joining up of both brands to create Farnell Element 14. This was achieved through a global brand video promoting their unique and powerful offering within the industry across the globe.
The multilingual video was shot in four countries (United States of America, Poland, Belgium and England) with a quick turn around requiring some great logistical, operational and creative skills.
Project areas include: