Fuelmate is a provider of UK fuel cards for businesses.
Through research and evaluation of ongoing Google Analytics data, it became clear that a high percentage of browsers were accessing the Fuelmate website through mobile devices whilst on the move using 3G.
To provide the user with an easy to use solution where their experience was enhanced, a mobile specific website was developed giving customers the same functionality and options as the main website.
There was a need to continue with all colours and styling from the main site through to the mobile platform based on the corporate brand guidelines.
Project areas include: