Hopkins has been combining the best modern technology with traditional craftsmanship for over 50 years producing high quality catering equipment for a range of industries.
There was a need to produce a robust online platform from which they could market their many services to multiple industries. They also required an attractive eCommerce system allowing customers to make orders and transactions with speed and ease.
Working closely with the Hopkins senior management team to determine their key drivers, allowed us to communicate the key USP’s of the business to help position the brand within the industry. Key drivers such as British built, energy efficient, reputation and quality stood out across the rest. These core attributes were woven into the main theme throughout all design and strategic development.
Project areas include:
Most important aspect of rebranding our website was having it built into a CMS we could manage in-house.
Spoke to 3 digital agencies and Why were the ones who shone through in being able to deliver us what we wanted particularly with the Dolphin CMS.
- Victoria Hopkins, Sales & Marketing Director