Rix Petroleum (Mobile)
To further complement the main Rix Petroleum website and based on information sourced through Google Analytics, we could clearly identify that 23% of traffic to the main website was from mobile devices whilst on the move.
In order to enhance the user experience and allow customers to find the information they required with ease, simplicity and speed, an optimised mobile site was developed.
The mobile site didn't compromise on design and corporate brand features plus it allowed users to get instant heating oil prices and place orders with a single click.
Project areas include:
Click here to visit the Rix Petroleum Mobile website (Note: Best viewed on a mobile device)
With a large investment in our online presence in 2012, my next focus was to ensure we made the browsing experience enjoyable across multiple platforms. The mobile phone is the most personal piece of technology we as humans have invented, to ignore the trend of mobile browsing would have been a missed opportunity, as I remember a speaker at an event last year saying, “You don't need a mobile strategy, your strategy needs mobile”. My aim was to make sure we created a mobile site that complemented our main site, but ensured we improved navigation, in order to make browsing our site, easier, faster and more enjoyable. With our ultimate aim of improving our mobile traffic bounce rate and increasing conversion rate. Why produced a fantastic site that ticked every box of my brief, including seamless integration with our ecommerce system.
James Brook, Marketing Manager