Rix Petroleum
Rix Petroleum is a true testament to our detailed planning and 'Business Attraction Strategy'.
Through a series of intricate, psychological, customer profiling and analysis techniques we shaped every aspect of the site from the tone of copy to the imagery. The result is a carefully positioned brand and website which helps educate, influence and persuade their target audience. The project consisted of:
- Brand Audit
- Web design
- Dolphin 5 CMS
- Brand strategy workshops
- Target audience profiling
- Creative, messaging and conversion copy
- Bespoke coding
- Tailored CMS features and quitting tool
- Business Attraction Strategy
Testimonial:
Rix Petroleum
The team at Why approach digital marketing from the roots, with the customer and market put at the forefront of any design and strategy going forward. This really differentiates Why media from it’s competitors. From interpreting the brief, conducting the customer & market research to implementing and executing the design, Why have done a first class job.
I now look forward to giving our customers an online service that is second to none within our industry.
- James Brook, Marketing Manager





















