SEO

Home  |  Services  |  SEO

Search Engine Optimisation (SEO)

The importance of making sure your web site is built perfectly for Search Engines is equally as important as the look and function. When a client comes to us for a web site building or to help them improve their SEO on a current web site, we carry out a detailed analysis of competitor web sites and traffic volumes for certain keyword phrases. Once we have our detailed analysis we can advise you on what needs to be done in order to achieve first page rankings.

SEO can generally be spit into two distinct parts. On site optimisation and off site optimisation. On site SEO involves making sure your web site has been developed in the correct way. Off site SEO is where you use third party web sites to help boost your search engine ranking.

On Site SEO Elements

• Ensure that the web site has relevant, well written and constantly updated content. You may have heard the term ''Content is King'. The reason for this is that your content has the greatest affect  on your placement in the search results.
• Make sure the web site has a fast response time especially after the Google Caffeine update. Search engines generally have a small amount of time to scan your web pages and if they do not receive the web page content within this time they may read some or none of the content. Slow web sites perform poorly in search engine results.
• Develop the correct web site architecture so that the hierarchy and page names of your web site are optimised.
• Use relevant HTML elements such as H1 tags appropriately.
• Use Meta tags correctly.
• Cross linking your content within your web site.
• Content should be as easily accessible (shallow) as possible.  

Off Site SEO Elements

• Link building utilises third party web sites to create inbound links to relevant content on your web site. These are like a vote for your web site.
• Using social media applications like Twitter, Wikipedia, Blog Spot etc to create external content and link to your web site.

If we are creating a web site for you which utilises our Dolphin CMS, then you can rest assured that your on site SEO will be excellent. If you have already had a web site created which is under performing we will work with you to make sure all of the on site SEO elements are incorporated.

Once the on site SEO is maximised and we have a solid foundation to work from, we move onto the off site SEO. We can tailor a package to suit your requirements for both link building and third party content creation, dependent upon how competitive your keyword phrases are and how many you require. This is not a one size fits all service and is unique to every individual web site.

Why Digital Media SEO Leeds has a proven track record of SEO campaigns that achieve results. Our Leeds SEO team have developed methods to deliver this in a timely and cost effective manner. Increase your turnover and enjoy online success now with an effective tailor made SEO solution from Why Digital Media SEO Leeds.