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SMS Marketing From Why Digital Media

Mobile has become a vital part of the marketing mix for major brands but purchasing on mobile has yet to reach its full potential.

In summary, mobile marketing is still a relatively new medium and is used to:

» Build brand awareness
» Promote products/services
» Extend your customer reach
» Provide more targeted and personalised marketing
» Interact and engage with customers
» Monitor and measure results

Using mobile communications to carry out marketing campaigns. www.internetworld365.com/Content/Pages/Glossary.aspx

Mobile marketing is also referred to as “Third Screen Technology™” because most marketing messages are delivered to consumers via television (the primary viewing screen) and computers (a secondary, more personal screen).

Mobile marketing delivers content to mobile phones, which represent the third and most personal screen. The content can be personalised and timed to reach targeted consumers anytime, anywhere, when they are most receptive and ready to act. Source: http://www.pop-solutions.com/what.html

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SMS continues to grow...

» SMS has become the most popular branch of the Mobile Marketing industry with several 100 million advertising SMS sent out every month in Europe alone. http://en.wikipedia.org/wiki/Mobile_Marketing
» Over 41.8 billion text messages were sent in the UK in 2007 according to the MDA (Mobile Data Association)
» 4000 SMS are now sent every second according to recent figures released by MDA (Mobile Data Association, this is a 25% rise from last year. This means that on average1.2 billion messages are sent every week.

Source: Mobile Date Association (MDA) Released 06-11-07

The Benefits of Mobile SMS Marketing

Use mobile in conjunction with other channels to communicate, create personal interaction and engage your audience.

Mobile Websites (WAP)

Mobile websites are not the same as traditional websites and things need to be taken into consideration such as:

Mobile Phone Billing & Delivery

Why’s Mobile phone billing and delivery service allows merchants to bill for purchases made through the traditional web direct to the mobile handset owner’s mobile bill using a mobile phone billing system.

With our system you can charge up to the value of £10 per transaction and goods or content purchased can be delivered to a
postal address, online address or a mobile phone, as specified by the purchaser.

The Mobile Phone Billing System can be used to sell:

Goods and Services – that can be delivered to an address. For example: event tickets, CDs, DVDs, books, flowers, chocolates, mail order goods, etc
Subscription Payments – pay for services using your mobile. For example: memberships, online dating, social networks and charitable payments
Content – this can be content for your mobile or PC. For example: music downloads, MP3s, online movies, ringtones, games, animations

Benefits of our System

» Provides an effective, immediate online payment solution
» Available for one-off and subscription payments
» Price points available from £0.25 to £10 for both one-off purchases and subscriptions
» Charged direct to consumers mobile phone bill
» Payouts are competitive verses credit card
» Available today to all UK handset owners, irrespective of age
» Unlike online wallets (PayPal etc) no account set up is required
» Sell content through web sites as well as mobile sites
» Provides uniform consumer experience online and on mobile
» Extends relationship with consumers from web into mobile and back into web
» Single brand supported by all mobile operators
» Consistent front-end for mobile payment user experience
» Genuine click and pay experience
» Reach new customers who don’t have bank accounts, credit or debit cards
» Provides anonymity when purchasing