Video
If your website is but one destination on the information superhighway, then online video content is the ultimate brand vehicle, giving you the potential to drive millions of customers straight to your door.
Video can increase awareness, boost sales, build trust and drive conversion like no other media. Whether live action or animated, it is the fastest and most engaging way to communicate your message, bar none. And it won't just be your target audience that's watching, because as soon as your video goes online, you gain exposure to a whole world of opportunity.
Many of our clients are amazed at what is achievable for a relatively small outlay, and by intelligently integrating videos with your website we can ensure the maximum return on investment.
At Why Digital Media we offer a range of treatments to suit all budgets. Please take a moment to read about them in more detail below.
We're always talking about the importance of brands to have 'personality', and there's no better way to bring this to life than with character animation. An animated brand spokesperson can inspire a level of trust that just isn't possible through words, pictures or even people. Add a bit of humour to the mix, some sales messages and a compelling call-to-action, and you're on your way to some seriously memorable messaging.
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Viral videos evoke reactions like no other form of marketing, and has been proved time and again, you don't need to be a huge brand with a mega-budget for your video to become a massive success. As a rule of thumb, the risk/reward ratio of viral video is higher than traditional media, and so generally speaking, the more shocking, irreverent or damn right funny your video is, the more likely it is to be passed around the world like beer at a bachelor party.
Aside from whacking them over the head with a rolled-up newspaper, the quickest and easiest way to get someone’s attention is to call their name.
Do that in a video and they’ll be hanging on your every word. Similarly, give viewers the ability to interact with the video and you’ll be engaging them on a whole new level. All that’s left to do then is add a share button and you can sit back and watch your video go viral.
Like the stone that felled Goliath, motion graphics can be a great leveller. For a lot less than you might imagine we can bring a compelling message to life with kinetic type, animated icons and a carefully selected soundtrack. The result is a highly polished, broadcast quality video that will really make your audience sit up and take note.
Imagine being able to deliver the perfect sales pitch, 24 hours a day, 365 days a year, to the entire world, at the touch of a button. That’s the power of a creative sales promo. To maximise the reach of your message we can promote your video via social media, email, web banners and affiliate marketing campaigns.
Consumer recommendation is by far and away the most convincing form of marketing message. A staggering 70% of us are willing to place our trust in the opinions of a complete stranger, which just goes to highlight how invaluable video vox pops can be for communicating your brand values to clients and customers.
Like vox pops, testimonials are a brilliant way to convey trust to your customers as they reinforce their belief in your promise. This belief is strengthened further if the person paying tribute is a trusted public figure, because studies suggest that 90% of us trust recommendations from people that we already know*. If this is something you would like to explore we would be more than happy to make an approach on your behalf.
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As you know, video is instant, engaging and memorable, all of the things that internal communications should be but often aren't. We can offer a range for treatments to suit your budget, ensuring your message is communicated to your staff as quickly and succinctly as possible.
Just because you're not selling a benefit or a promise, don't assume people won't want to hear what you have to say. Often the opposite is true, because people tend to be more believing when they think they're not being sold anything. That means a subtly branded piece of film making, such as a documentary, can be an incredibly engaging and effective way of reaching both your target audience and the mass market.
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