Video
Motivating moving image
Put simply, we make videos that make you richer. We do that by playing on the key emotional drivers of your audience and communicating they key benefits of your product or service in a way that really resonates with them. It’s an approach that has already seen us deliver consistently impressive returns for our existing clients, and we’d be only too happy to share that knowledge and experience with you.
Video can increase awareness, boost sales, build trust and drive conversion like no other media. It won't just be your target audience that's watching, because as soon as your video goes online, you gain exposure to a whole world of opportunity.
At Why Digital Media we offer a range of video treatments to suit all brand requirements. Please take a moment to read about them in more detail below.
We are always talking about how important it is for brands to have 'personality', and there's no better way to bring this to life than with character animation. An animated brand spokesperson can inspire a level of trust that just isn't possible through words, pictures or even people. Add a bit of humour to the mix, some sales messages and a compelling call-to-action, and you're on your way to some seriously memorable messaging.
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Viral videos evoke reactions like no other form of marketing, this has been proved time and again. You don't need to be a huge brand with a mega-budget for your video to become a massive success. As a rule of thumb, the risk/reward ratio of viral video is higher than traditional media. So generally speaking, the more shocking, irreverent or darn right funny your video is, the more likely it is to be passed around the world.
Aside from whacking them over the head with a rolled-up newspaper, the quickest and easiest way to get someone’s attention is to call their name.
Do that in a video and they’ll be hanging on your every word. Similarly, give viewers the ability to interact with the video and you’ll be engaging them on a whole new level. All that’s left to do then is add a share button and you can sit back and watch your video go viral.
For a lot less than you might imagine we can bring a compelling message to life with kinetic type, animated icons and a carefully selected soundtrack. The result is a highly polished, broadcast quality video that will really make your audience sit up and take note.
Imagine being able to deliver the perfect sales pitch, 24 hours a day, 365 days a year, to the entire world simply with the touch of a button. That’s the power of a creative sales promo. To maximise the reach of your message we can promote your video via social media, email, web banners and affiliate marketing campaigns.
Consumer recommendation is by far and away the most convincing form of marketing message. A staggering 70% of us are willing to place our trust in the opinions of a complete stranger, which just goes to highlight how invaluable video vox pops can be for communicating your brand values.
Like vox pops, testimonials are a brilliant way to convey trust to your customers as they reinforce their belief in your promise. This belief is strengthened further if the person paying tribute is a trusted public figure, because studies suggest that 90% of us trust recommendations from people who we already know*. If this is something you would like to explore we would be more than happy to make an approach on your behalf.
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As you know video is instant, engaging and memorable. All of the things that internal communications should be but often aren't. We can offer a range of video treatments that will ensure your message is communicated to your staff as quickly and succinctly as possible.
Just because you're not selling a benefit or promise, don't assume people won't want to hear what you have to say. Often the opposite is true, because people tend to believe more when they think they're not being sold anything. That means a subtly branded piece of film making, such as a documentary, can be an incredibly engaging and effective way of reaching both your target audience and the mass market.
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