Web Design
De La Soul was right. Three really is a magic number. From the Holy Trinity to Snap, Crackle and Pop, people have been harnessing the power of three to communicate effectively their message for centuries.
At Why Digital Media we believe there are three key determinates that together form the foundation upon which all successful websites are built.
how accurately the design reflects your brand values.
how easily the user can navigate your site.
the speed and frequency at which visitors become customers.
You will notice that each of these factors relies on a deep understanding of your customers, which is why we take the time to find out exactly what attracts them. We then match their needs and desires with your objectives to produce a website that benefits you both.
We all use our experiences, whether good or bad, to shape our behaviour for the rest of our lives. As Mark Twain once noted, a cat won’t sit on a hot stove twice.
With the rise of social media, neglecting user experience is a mistake you can ill afford to make. By guiding visitors through your website in the most simple, logical and enjoyable way, we can ensure more visitors arrive at the desired destination - whether that's a sale, an enquiry, book, sign-up etc.
Knowing your audience is paramount to the success of your website. Attracting a customer to a site that is not designed with them in mind can be like trying to catch a fish with a spoon.
We use analytics to help us gain a better understanding of your visitors – to find out where they’re coming from, what they’re attracted to and why some of them leave without converting. We then use this information to directly influence the design and build of your website, making your customers feel like it was made especially for them. This process is ongoing, and as we learn more about your customers likes and dislikes, we can adapt the site to meet their demands, helping to increase conversion rates, maximise sales, build brand loyalty and deliver a documented return on investment.
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There's a big difference between 'search engine optimisation' and 'search engine friendly'. What most accessible developers create are search engine friendly sites, not optimised sites. We do both, well. A major factor in the performance of our websites is Dolphin - our custom Content Management System (CMS) and eCommerce platform, which was developed in-house by our very own team of web experts. This gives you the ability to react quickly to any trends, shifts in markets or significant changes in user viewing and buying patterns, ensuring you're always one step ahead of the competition.
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The internet may have revolutionised the way in which we consume information, but in doing so it has made it even harder to keep users' attention.
This means it's now more important than ever to engage a visitor the moment they land on your website, and in order to do that, it is imperative that your website has a logical hierarchy of information. Hierarchy is simply a case of identifying the levels of importance of the content contained within each individual page, and then structuring it in such a way to help guide visitors through the site - facilitating conversion.
When someone visits your site they're already interested in what you have to offer – the trick is convincing them they can't live without it.
In order to have any chance of doing this, it's imperative that your website conveys trust. We can help with this through the design and layout of your website, but nothing inspires confidence more than tangible evidence. This means case studies, testimonials, vox pops, customer reviews or anything you have that proves you're as good as you say you are. If you don't have access to that kind of information – don't panic – we'll gladly collect it for you and then present it in the most compelling way possible.
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